A Premier NIL Agency

Your Game is Just the Beginning. James Sports Group is your dedicated NIL agency, empowering student-athletes to build lasting legacies and secure valuable partnerships.

Your Name, Image, and Likeness is Your Power

The rules have changed. Today, your talent and influence extend far beyond the scoreboard. But navigating endorsements, contracts, and brand building is complex. That's where we come in.

Turn Passion into Partnership

We connect you with brands that align with your values.

Amplify Your Personal Brand

We help you tell your story and grow your influence.

Protect Your Future

We ensure every deal is structured fairly and legally, with expert contract review.

More Than Management. We're Your
Strategic Partner.

More Than Management. We're Your Strategic Partner.

Founded by leaders in youth sports development and finance, we bring a unique, holistic approach to athlete development.

Founded by leaders in youth sports development and finance, we bring a unique, holistic approach to athlete development.

Holistic Growth Focus

We care about your career after the final whistle

Expert-Led Contract Security

Our collaboration with global law firms ensures your interests are protected.

Elite Network

We work with top-tier high school and college talent.

THE TEAM BEHIND YOUR
SUCCESS

THE TEAM BEHIND YOUR
SUCCESS

Malik James

Co-Founder of James Sports Group CEO of Premium Sports

Malik James is the co-founder of James Sports Group and the CEO of Premium Sports, Southern California’s leading 7v7 youth football and training program. Malik has served the youth sports community nationwide since 2014.

Malik James

Co-Founder of James Sports Group CEO of Premium Sports

Malik James is the co-founder of James Sports Group and the CEO of Premium Sports, Southern California’s leading 7v7 youth football and training program. Malik has served the youth sports community nationwide since 2014.

Sam Yaffa

Co-Founder of James Sports Group | Founding Partner, White Lion Capital LLC

Malik James is the co-founder of James Sports Group and the CEO of Premium Sports, Southern California’s leading 7v7 youth football and training program. Malik has served the youth sports community nationwide since 2014.

Sam Yaffa

Co-Founder of James Sports Group | Founding Partner, White Lion Capital LLC

Malik James is the co-founder of James Sports Group and the CEO of Premium Sports, Southern California’s leading 7v7 youth football and training program. Malik has served the youth sports community nationwide since 2014.

CONTACT US

CONTACT WITH US

James Sports Group LLC 2026. All Rights Reserved.

James Sports Group LLC 2026. All Rights Reserved.

James Sports Group LLC 2026. All Rights Reserved.